We ran an in-depth exploration with experts in the field, researched in specific environments and defined a strategic framework for Google to apply to future concepts.
We then designed and prototyped physical and digital experiences infusing magic and delight across a very wide range of touchpoints.
This project is highly confidential so we can’t share specifics, but here’s an idea of our process:
Google AI
We worked with Google to explore and design near future user experiences enabled by advanced AI technologies.
Duration:
3 months
3 months
role: project lead
design Research
Design Development
Strategy
storytelling
design Research
Design Development
Strategy
storytelling
This solution was designed at Special Projects Studio. Find out more here.
The project outcome is confidential
Overview
Research
Our research involved a wide range of disparate sources, interviewing experts, visiting places and analysing parallel experiences in other fields. As the technology doesn’t quite exist yet the challenge was to infer and anticipate user needs.
Strategy &
Insights
We distilled our research into a strategic framework as a tool to design future experiences, ensuring user needs will be met and delight created throughout all digital and physical interactions.
Experience Design &
Prototyping
We designed and prototyped a series of concepts to a high level of detail. They helped bring the strategy to life, and gave the teams at Google an idea of what these experiences might feel like for the user.
“Working with Special Projects was a joy.
They constantly surprised and delighted us with beautiful prototypes, insightful research and challenging ideas. The sheer amount of work they did to understand the space we were trying to explore was incredible.
Along the way they took risks and navigated ambiguity with a panache all-too-rare amongst larger design firms.”
Matt Jones, Principal Designer at Google Ai
They constantly surprised and delighted us with beautiful prototypes, insightful research and challenging ideas. The sheer amount of work they did to understand the space we were trying to explore was incredible.
Along the way they took risks and navigated ambiguity with a panache all-too-rare amongst larger design firms.”
Matt Jones, Principal Designer at Google Ai
Deliverables
in-depth research + actionable insights
series of detailed concepts
concept strategy
high fidelity prototype, ready for user validation
